The “content marketing” term has been around for decades but has gained more attention in recent years. Content marketing is simply a niche strategy in the broader realm of marketing. Joe Pulizzi is thought of as a key figure in the content marketing industry. His book, published in 2009, was the first to bring attention […]
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In today’s competitive business landscape, small business owners face the ongoing challenge of distinguishing themselves and proving their value to clients. While large corporations may have established recognizable brand names and extensive resources, small businesses have unique advantages that can make a significant impact on client satisfaction and loyalty. As a service provider, how do
If you’re a small business owner, a Google Business Profile is a must-have tool for managing your online presence. You would not think a small business would overlook this integral part of developing a business, but I see it often. Equally, if you already have a Google Business Profile, you may be under-utilizing it. Here
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We have collectively championed through countless remote meetings since the start of the pandemic. At times they seemed endless… And at times we were not seen at our best. Remote sessions are here to stay. The predicted hybrid model of meeting both remotely and in-person has become reality for many. We have generally grown to
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Work/life balance has become more challenging for those working from home. But why? Norms have changed. Since Covid, work and personal time have blurred more than ever. I often receive business emails late at night and on weekends. I, too, fell into a routine of breaking for dinner with the family, then heading back to my
Restoring Work/Life Balance Read More »
When it comes to internet security, in my mind there is no such thing as too much. As a content marketing strategist, I manage any number of client accounts daily. This includes websites, website host accounts, social media platforms and schedulers, email marketing clients, and accounts I use to track metrics, such as Later, Bit.ly,
Things I Can’t Live Without: Password Management Read More »
