There are three essential marketing strategies every small business owner needs to propel their business forward. I really enjoyed discussing my top three essentials in my Podcast interview with Russ Swanger of Going Boldly. Below is a quick recap of the main points discussed. To hear the full episode on Apple Podcasts, you can follow the link at the end of the article.
Define Your Value Statement
What is your value? Who is your market? This is not an elevator speech; it’s a statement of WHY you do what you do and HOW you bring value. This is about getting in touch with your passion. That is what people will connect with and remember. What drives you? People want to know that. So get that value statement clearly defined, then remember to express it clearly each time you connect with a prospect.
Develop Your Online Presence
Demonstrate that you provide the quality that clients or customers expect through developing your online presence. Gather up all that social proof. Social media, reviews on Google and LinkedIn, and great website content all help prospects gain trust in your business. Also, show expertise by speaking at local events, maintaining a blog, posting informative content regularly, and using short-form videos in your social media (the next big thing).
Establish Your Content Marketing Strategy
Marketing is a commitment. Choose marketing activities that you enjoy and consistently execute them. Growing brand visibility is one of the best ways to generate and maintain business. If you cannot commit to a consistent marketing plan, consider outsourcing this scope of your business to a reliable expert.
To listen to the full episode on Apple Podcasts, follow the link below.
Android and website users can access the podcast here: https://bit.ly/GoingBoldlyKirstenCarbone