One of the best ways to build an audience is by continually creating and sharing content. But not many small business owners fully understand this dynamic strategy.
So, what exactly is content marketing?
It is the key approach of creating and distributing valuable, relevant and consistent content to acquire a clearly-defined audience – with the objective of driving profitable customer action.
Instead of pitching products or services, you are delivering information that makes your buyer more informed. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Content marketing is essentially the art of communicating with your customers and prospects – not by selling, but by delivering pertinent information that makes a buyer more informed. This builds an audience (community) over time who will consistently engage in your content. It is truly an ideal way to build your brand.
Another key component of content marketing is that it helps to solidify your brand by establishing credibility and expertise.
Bottom Line: Engaging an audience with great content is a solid way to grow a business.