The “content marketing” term has been around for decades but has gained more attention in recent years. Content marketing is simply a niche strategy in the broader realm of marketing. Joe Pulizzi is thought of as a key figure in the content marketing industry. His book, published in 2009, was the first to bring attention […]
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As a content marketer, I love using visuals strategically in my content marketing. Visual content is my jam. Why? In short, impact. Given today’s fast and frenzied pace, the right visuals break through all the noise and convey an immediate message. A picture tells a story not just in a thousand words but lightning fast.
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In today’s competitive business landscape, small business owners face the ongoing challenge of distinguishing themselves and proving their value to clients. While large corporations may have established recognizable brand names and extensive resources, small businesses have unique advantages that can make a significant impact on client satisfaction and loyalty. As a service provider, how do
If you’re a small business owner, a Google Business Profile is a must-have tool for managing your online presence. You would not think a small business would overlook this integral part of developing a business, but I see it often. Equally, if you already have a Google Business Profile, you may be under-utilizing it. Here
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Small business owners often find themselves juggling multiple roles in the course of just one day, and the list of daily tasks can be daunting. On many days, the myriad responsibilities that fall on the shoulders of an entrepreneur can far exceed what the typical daily workload looks like for the majority of people in
Overwhelmed? Automate Your Daily Tasks Read More »
There are three essential marketing strategies every small business owner needs to propel their business forward. I really enjoyed discussing my top three essentials in my Podcast interview with Russ Swanger of Going Boldly. Below is a quick recap of the main points discussed. To hear the full episode on Apple Podcasts, you can follow
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Every small business needs a good content marketing strategy. Today’s content marketing choices can be overwhelming: Websites, blogs, SEO, email, webinars, video, social media… Can a small business cover every marketing outlet? The short answer is that it is doubtful. The sheer amount of time and cost involved to regularly provide content to every marketing platform available
Good Content Marketing Strategy Needs a System Read More »
We have collectively championed through countless remote meetings since the start of the pandemic. At times they seemed endless… And at times we were not seen at our best. Remote sessions are here to stay. The predicted hybrid model of meeting both remotely and in-person has become reality for many. We have generally grown to
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Work/life balance has become more challenging for those working from home. But why? Norms have changed. Since Covid, work and personal time have blurred more than ever. I often receive business emails late at night and on weekends. I, too, fell into a routine of breaking for dinner with the family, then heading back to my
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Many businesses benefit from connecting with consumers in social media platforms. Research has shown that, when done well, social media marketing can be more effective than traditional marketing techniques. Informed consumers want to connect in ways that underscore their core interests and values. Digital platforms like Instagram, Facebook, Twitter, and Pinterest work well at keeping consumers engaged in
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