Social Media Marketing

As a content marketer, I love using visuals strategically in my content marketing. Visual content is my jam. Why? In short, impact. Given today’s fast and frenzied pace, the right visuals break through all the noise and convey an immediate message. A picture tells a story not just in a thousand words but lightning fast. […]

Many businesses benefit from connecting with consumers in social media platforms. Research has shown that, when done well, social media marketing can be more effective than traditional marketing techniques. Informed consumers want to connect in ways that underscore their core interests and values. Digital platforms like Instagram, Facebook, Twitter, and Pinterest work well at keeping consumers engaged in