As a content marketer, I love using visuals strategically in my content marketing. Visual content is my jam. Why? In short, impact. Given today’s fast and frenzied pace, the right visuals break through all the noise and convey an immediate message. A picture tells a story not just in a thousand words but lightning fast. […]
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There are three essential marketing strategies every small business owner needs to propel their business forward. I really enjoyed discussing my top three essentials in my Podcast interview with Russ Swanger of Going Boldly. Below is a quick recap of the main points discussed. To hear the full episode on Apple Podcasts, you can follow
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Every small business needs a good content marketing strategy. Today’s content marketing choices can be overwhelming: Websites, blogs, SEO, email, webinars, video, social media… Can a small business cover every marketing outlet? The short answer is that it is doubtful. The sheer amount of time and cost involved to regularly provide content to every marketing platform available
Good Content Marketing Strategy Needs a System Read More »
Many businesses benefit from connecting with consumers in social media platforms. Research has shown that, when done well, social media marketing can be more effective than traditional marketing techniques. Informed consumers want to connect in ways that underscore their core interests and values. Digital platforms like Instagram, Facebook, Twitter, and Pinterest work well at keeping consumers engaged in
Social Media Strategies for Small Businesses Read More »
One of the best ways to build an audience is by continually creating and sharing content. But not many small business owners fully understand this dynamic strategy. So, what exactly is content marketing? It is the key approach of creating and distributing valuable, relevant and consistent content to acquire a clearly-defined audience – with the objective
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