Many businesses benefit from connecting with consumers in social media platforms. Research has shown that, when done well, social media marketing can be more effective than traditional marketing techniques.
Informed consumers want to connect in ways that underscore their core interests and values. Digital platforms like Instagram, Facebook, Twitter, and Pinterest work well at keeping consumers engaged in the ongoing conversation of a company or organization. It feels more personal, and consumers love that. Transparency and accessibility are a big part of what we find appealing as consumers.
There’s an art to social media. Each social media campaign should be unique and carefully crafted to authentically represent the communication style and goals of the business. Be sure your social media platform suits your personality.
Remember, if your business decides to start this type of content marketing campaign, you are committing to developing an ongoing relationship with an online community of clients, customers, friends, and fans. That means remaining part of the conversation by responding to comments and answering questions when they come up. Engagement is a great way to show your unique personality and let people get to know you.
Business owners can feel overwhelmed by the prospect of maintaining online relationships with followers. That’s where a professional comes in who can help you shape your content by identifying the best parts of your business and showcasing them to your audience. Your expert can collaborate with you to source great images and graphics to build visual interest and create a crafted scheduling plan for your social media posts.
Making a true effort to connect with your audience by posting quality content will start a consumer journey that builds brand awareness and loyalty, and, ultimately, generates leads and conversions. Consumers are smart; they can discern when a business is posting superficial content. Conversely, consumers engage when they feel the enthusiasm of a business willing to share information and provide interesting content. And you will feel that connection with your targeted audience.